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About the Author

Back in the day, Kurt was one of the guys that would trudge off to work, make the best of what was offered and then head out for a few beers after work. Likeable and full of humor, it was easy to see how this could have been a lifestyle that lasted — but it didn’t.
Over time it became obvious that Kurt von Ahnen was a different kind of automotive professional. He established

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Get the Book Today!!

Part of VONCONCEPTS!Get *it Done!

By visiting Vonconcepts you’ll see that Service Writing in Black & White is just the tip of the iceberg – but a great starting point. Get the book and experience the words of wisdom that launched the training programs for 2 different major companies. Read More >

EBOOK -If you can’t wait Download Avail

We also released an EBOOK to get the material more quickly and have access on your device of choice. Plus, at $5.99 – its a deal. Read More >

Consulting Possible Click for more

Classes reveal over and over again that there is so much untapped potential in Fixed Operations – we can help you get there. We have multiple ways to meet your budget from virtual to boots on the ground. Get in touch for a needs assessment. Read More >

The Book That Got Things Started

With decades in the service industry, I became frustrated that one service center after another failed to be the greener pasture. When I went from one shop to the next, I questioned myself and tried to be objective. Over time I discovered that my inclinations were correct – it wasn’t me, it was a broken system that chose to cycle through staff and roll the dice. 


Service Writing in Black and White was released to serve as a backdrop to what becomes the founding blocks of a successful Service Writer, Service Manager, and eventually cohesive Service Group. 

Launched Training for Ducati and Suzuki !!

This is where it gets good. Ducati North America found this page online and bought the book. Soon after, I was on the road teaching the Ducati (DNA) network which led to becoming the North American Training Manager for DNA. I was responsible to build an internal training program covering Mexico, the United States and Canada. 


During 2016, the tides at DNA changed enough to see me resign. Just when I thought I would be fully self-employed again, Suzuki Motor of America came calling. Now in my third year at Suzuki, we’ve managed to launch a paradigm shift in Service Management training. Truly a blended course for Authorized Suzuki Dealers – Web, Instructor Led and Field visits. 

Now YOU can read the book that got it started...

Amazing 2-book Deal!!!

Service Writing in the Grey is in pre-release. To get this thing launched I am offering two deals. First is reserving your book in the first run. Second is a better offer where you get both books, including a discount as a way of saying “Thanks for your support”. 

Pre-selling for $19.95 + S&H

Still Just $19.95 (+S&H) Avail Now!

$29.95 - Shipped together + S&H

More than six? Email me directly for volume pricing.

Similar to the Black Friday Sale we hosted, use the form above to submit your order. We will calculate your total manually and send you a Paypal Invoice. This enables us to sidestep some pre-set pricing walls with our publisher.